My Experience

I have been involved in the real estate industry for nearly 40 years and first started my selling career in the northern areas of Sydney where after a short time I became a partner in two offices of a major real estate franchisee.

In the late 70’s we made a decision to move from Sydney and after some searching found and fell in love with Port Stephens where I commenced as a real estate salesman and then eventually became the licensee in charge of the Nelson Bay branch of K D Winning Real Estate the largest agency in the area.

In the late 90’s I retired from my real estate career for a couple of years but was lured back by the concept I have had for many years which was to operate an agency that only serviced a limited number of vendors so that the service they received would be second to none. Over many years I had seen most agencies put their emphasis on obtaining listings where it should have been on providing service and it was not uncommon for a salesperson to have 40 plus listings whereas I will only handle a maximum 10 vendors at one time. So I started my own agency based on this principle, well what a success it has been and over the past 7 years this concept has appealed to a niche area of the market and provided me with the most enjoyable time in my real estate career.

My Business Philosophy

In my initial years in the industry I was fortunate enough to be trained and mentored by a wise and principled man who told me that if I worked by one ideal everything else would take care of its self, that ideal was

At all times, even if your vendor is a difficult person, work in your vendors best interest.

By doing that you will have the appreciation of your vendors and the respect of the purchasers. What I have seen over these many years is a large number of agents who look after their own interests first, the purchasers’ interests second and the person who pays them third.

As I said to my wife the approach that I use means that whenever we walk down the street and see people coming towards us we will never have to cross to the other side.

My Business Philosophy

Latest Market Report


The end of winter is a couple of weeks away and current indications are that we may have also seen an end to the “hot” market of the last couple of years. The past 3-4 weeks have seen inquiry rates quieten, stronger negotiating from purchasers and the almost weekly increase in prices in some areas of the property market come to a halt, the only thing that has saved market prices declining quickly is that there is still a relative shortage of stock, it is just that the number of purchaser competing for that stock has decreased.
This decrease in purchaser numbers, especially investors, is exactly what the RBA has been trying to achieve in the Sydney and Melbourne markets for the past 12 months and now it is the rest of Australia that has to suffer.
If you’re an investor you have to have a higher ratio of deposit to purchase price than a purchaser/occupier, you will pay a higher interest rate, your bank has now been restricted to the percentage of funds it can offer property investors, in NSW investors can be up for higher stamp duty charges and valuers are being (in my opinion) more conservative in their valuations.
All this is because of a lack of planning to keep pace with the growth in Sydney and Melbourne which has been exasperated by a decentralisation policy that is all but non-existent.
BUT interest rates are still low, the unemployment rate is low, our primary and raw material industries are out of their slump and in general the economy is showing strength and confidence and in Australia bricks and mortar has been and (again in my opinion) will remain the best choice for investors. So if you want to sell the market is still within the 10% range of its peak and for buyers wanting a medium to long term investment real estate is still hard to beat.

Over the years I have conducted 100s of no obligation free market appraisals for owners so please contact me if you wish to avail yourself of this service or if you just wish to discuss current market conditions in relation to your specific property.

Ron Willock.
Mob. 0419017251.  Em *protected email*
The areas most experienced Real Estate Agent.
The views and opinions expressed above are my own only and could change at any time subject to alterations in market conditions